Discover CTRL UX

User research and strategy tailored for businesses of all sizes — from solo entrepreneurs to well-established companies — guided by an expert who will put your business’s and customers’ needs at the center.

CTRL UX is a research consultancy helping businesses understand their users, validate ideas, and make confident decisions about their site or product — backed by real research, not assumptions.

What is CTRL UX?

Image of Emerald smiling, wearing black and white dress

Meet Your Consultant

Hi! I'm Emerald, the founder and principal consultant behind CTRL UX.

I’m excited to have you here! With over eight years of experience in user experience (UX), accessibility, psychology, and web strategy, I am passionate about crafting and enhancing products for all users. I hold a certification in accessibility (CPACC) and strive to help your business connect genuinely with its audience by keeping their needs at the forefront of every project.

Credentials:

  • M.A. Psychology (New York University)

  • B.S. Behavioral Sciences (Purdue University)

  • CPACC Certified (Accessibility - IAAP)

  • 8+ years UX strategy experience

I can’t wait to collaborate with you 🧠.

“Emerald’s work was spot on and gave us a great foundation for the rest of the project. She listened to our problem, took our goals into consideration, and developed a plan for us to follow as we embarked on a new website. We couldn’t be happier with the results.”

— Jerald F., Non-Profit Organization

Mission

CTRL UX enhances user experiences through research-driven methods, focusing on users' needs to ensure products are intuitive, user-friendly, and engaging — leading to more conversions, increased leads, and reduced confusion.

Pillars

Evidence Over Assumptions

We all think we know our users. But our biases hide their most important needs. I believe in talking to real users, testing with real people, and making decisions based on evidence—not intuition.

Accessibility & Inclusion

Products should work for everyone, regardless of ability. As a CPACC-certified accessibility professional, I integrate accessibility into research and ensure your product meets WCAG/ADA standards—especially critical for healthcare and government products.

Honesty & Transparency

Sometimes research reveals uncomfortable truths: the feature users don't want, the workflow that doesn't make sense, the assumption that's wrong. I'll tell you what I find, even when it's not what you hoped to hear.

Schedule a free 30‑minute Website Strategy Session -

I would love the opportunity to work with you and your business. Submit your information and I’ll be in touch.