Hi - I’m Emerald, and this is CTRL UX.
Helping businesses understand their users and build sites and products people actually want to use.
Data-driven insights for businesses of all sizes—from solo entrepreneurs to established companies—aiming to improve how their website or product aligns with genuine user needs.
Get the clarity you need to make confident decisions about your site or product.
✔ Validate ideas before you build or redesign
✔ Identify friction points that turn visitors and users away
✔ Make data-informed decisions, backed by real research
How CTRL UX Can Help
Know What Your Users Want
I engage with your users and observe their real interactions on your site. This allows me to develop a clear, evidence-based strategy, helping your business move from guesswork to a better understanding of your visitors' needs.
See What's Actually Working
Before suggesting any changes, I conduct a complete audit of your current site, identifying exactly where visitors become confused, frustrated, or decide to leave. You’ll understand exactly what to fix and why.
A Site Everyone Can Use
I evaluate your website for accessibility standards and provide clear, actionable steps to address any gaps, helping you attract more customers and mitigate legal risks.
Get Found by Google & AI
I enhance your website's structure and content to improve traditional search performance and deliver more accurate AI recommendations.
Structure That Makes Sense
Information Architecture & Site Structure
I design your site's structure and navigation based on how real visitors think and search, not how your internal team organizes things, so people can find what they need without frustration.
A Plan Before You Redesign
Develop a complete strategy—research, messaging, and structure—so your redesign is based on evidence, not guesswork, before designing any pages.
What Clients Are Saying
Featured Projects
I analyzed real user behavior with heatmaps and analytics
to see what was actually working on a B2B SaaS company's site, then used
those insights to guide a full, multi-page redesign, which turned guesswork into a structure built around how their audience really behaves.
I completed a website strategy that includes audience research, user
journeys, and a messaging framework built around trust, community, and
clarity. This work shipped as a live, redesigned site guiding families from
first questions to enrollment.
An information architecture and English/French bilingual
strategy for a national organization serving the general public, students,
and specialists that built around real audience research from day one.
Ready to understand your audience?
Whether you're validating a new product, improving an existing one, or building research capability, I'd love to help.